That’s great! You’ve identified a friend who wants to have a party! Maybe she’s a mom of your child’s friend from school or someone from the neighborhood. You know she’s social, fun and has a great network of friends. How can you, the consultant, help your hostess plan a successful party – helping and training the hostess is the key to party attendance and participation which will lead to higher sales.

I recommend the consultant obtain the invite list and sends each person a mailed invitation/postcard and a reminder call three days prior to the party. This is in addition to using Evite, which is a great, free online party scheduling tool. You can tell the guests that it will be a fun and relaxed ladies night out with special product offers. I also recommend a party theme -who doesn’t like to dress up or get in the spirit of things? I just went to a Senoritas and Magaritas party a few nights ago and it was fantastic to be at a Cinco De Mayo Fiesta party!

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Anyone who tried out for a team of any kind is familiar with the process. At the end of try-outs, they tape a list of who made the cut on the wall for all to see. If you find your name on the list, you celebrate! If not, you make the long walk home holding back the tears…

But the story didn’t end that way for one teenager after Laney High School basketball try-outs in the late ‘70s. Instead of believing that basketball wasn’t ‘his thing,’ the dejected player went home, had a good cry with his mother, and made a decision that changed history—to commit himself to improve.

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The key to a thriving party plan business is sales. Where do the sales come from? Parties! So, it would stand to reason that the more successful your hostess is at filling up a room, the more rewards she will earn (FREE jewelry!) and the more sales you will generate. It’s a win-win scenario.

Sometimes, it’s hard for a hostess to come up with a list of who to invite to the party. So, here’s a fun and easy way to make a game out of it. Provide your hostess with a list on which you have “categories” of types of people. Offer the hostess an incentive (chosen by you) for getting a certain number (say 10) off the list.

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Edie McRae of Millionaire Moms Media conducted an interview with Jill Pfefer (pictured to the left), the founder of Sydney Andrews, to help you get to know her in a way you had not been able to before. She’s fun, smart and quite a savvy business woman. You can’t help but be inspired by her journey… (more…)