In Direct Sales: 5 Secrets to Fill Your Calendar Without Overcoming Objections
By Lisa Robbin Young
With the changing economy, direct sales consultants are pulling out their hair trying to secure bookings and keep their calendar full. Even the most experienced consultants are “getting back to basics” in an effort to fortify their fading calendar.
But savvy consultants I know are still holding a consistent book of shows, with calendars that are full and steady.
As a business coach, I work with consultants with many different companies, and the successful consultants have revealed their ‘dirty little secrets to massive success – even during tough economic times. At first blush, these “secrets” are common sense ideas that will make you roll your eyes into the back of your head. Before you get dizzy, however, ask yourself how well you are implementing these secrets.
1. Create a schedule and stick to it. Top consultants will tell you that they work when they want to, and fill their work calendar around their life calendar. This is a critical component for any successful consultant. You need to know WHEN you want to (and are able) to work.
Mark it down and do your work when you’re working. By scheduling and utilizing time that is set aside to work, you’ll be a million miles ahead of the consultant that prays for bookings to fill the empty white space on her calendar.
When you know your next two or three available work dates at a moment’s notice, people take you and your business more seriously. And if you don’t have a show planned on a day you have scheduled to work? Work anyway! Practice your demo, download a teleclass, read up on product knowledge or network. Do SOMETHING to grow your business.
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