By Jill Pfefer

These days it is very important to keep in contact with your customers and future prospects. One of the biggest mistakes people make is that they want to jump into a sale before the relationship has actually evolved.  In fact, a great parallel is that there has to be  a courting period before a marriage. Developing a relationship takes TIME and ENERGY! Outlined below is a natural progression to keeping your audience connected and interested.

Target Audience- Know your target audience and market to them. Actually visualize who that ideal person is. Is it Sally who is 42 years old, has two children, drives a SUV, owns a house and lives in the burbs?  Marketing to that person would be very different than marketing to Alice who is 23 years old, lives in the city, doesn’t own a house and a car and is single.

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Have you heard that sales during the summer are notoriously slow?  A lot of this has to do with attitude, if you are told it’s going to be slow then it will be.  But if you take advantage of some of the points below and share your enthusiasm for your home party business - you will spark excitment during the summer months!

1. Highlight the specials your company offers- Many companies beef up their incentives for hostesses and consultants during the summer- take advantage of this and let people know why, for instance-  ”June is the best month to have a jewelry party”At Sydney Andrews, the summer special is that hostesses earn an extra necklace or bracelet for holding a qualified party in addition to all the standard hostess rewards. 

2. Have a Theme Party- Put a fun spin on your party and ask your guests to dress up or bring a special dish to go with the theme. I am have tried to research themes that start with the letter J for jewelry- not so easy:) What about Jimmy Buffet and Jewelry, Sex and the City party or Christmas in July.

I’d love your “J” suggestions:)

3. Gather your Play Group together- Hire an older child or a babysitter to entertain the children. Supply a craft such as beading a bracelet- while the moms can talk and shop. It’s a win- win the kids get to play with eachother as well as the moms!

What great ideas have you come up with to get keep your sales consistant during the summer months?