By Jill Pfefer

One of the best parts of my job is that when my consultants go out in public the number 1 feedback we get is how much people love our jewelry! It is just amazing that people will genuinely stop you in your tracks and share how much they appreciate the accessories you wearing.  No one put them up to this, they actually have noticed something about you that they appreciate and have gone out of their way to let you know it.  It is like a gift they are giving to you. Isn’t it proper to give them a gift back?

A gift back can be handled in many different ways.  Basically you want to tell them how great the jewelry makes you feel by getting such great compliments like the one you just received and offer them an invitation.

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By Jennifer Fong

Recently, a direct sales company client of mine launched a hugely successful Facebook Page. But what I enjoyed the most about that launch had nothing to do with what the company did (although they did a lot of things right) but instead had everything to do with the company’s consultants.

You see, consultants immediately jumped onto that page and starting sharing with each other. They shared tips, advice, and more. When customers asked questions, they offered sound advice. I was impressed that this company’s consultants largely avoided self-promotion, but instead focused on helping the company create a compelling, lively environment which ultimately caused visitors to the Page to want to book parties, buy product, and join the company.

And this is not something that has to be limited to one company and its consultants. Every single direct selling company out there has the exact same opportunity. But it takes YOU, the direct sales consultant, to make the magic happen. The result will be greater excitement about your company brand, which means more opportunity for you.

Here are some specific things you can do to create this kind of excitement around your company’s Page: (more…)

By Jill Pfefer

According to our records last year, we sold 71% of our products from September to December. That’s amazing! Now is the time to look at your calendar and determine how successful you will be during this holiday season. You are in control! I know some people are out there complaining that the economy is still slow and there is a lack of interest in holding parties while others are out there getting back to back bookings. Why? Because those that are successful aren’t afraid to offer the opportunity to their future hostesses and customers. There is ALWAYS someone out there who wants to have a party- the sky is the limit! These consultants aren’t afraid to ask for the booking, for the sale or for the recruit.

Take note of how you approach your business. Are you afraid to approach people and feel like you are forcing them to do something they don’t want to do? Do you feel like you are asking them to do you a favor? STOP! RETHINK! You are providing a wonderful service people need. At Sydney Andrews our consultants provide helpful fashion advice, we bring gallery items into the comfort of the home and offer an amazing party amoungst friends! This way customers can avoid traffic jams, parking and crowds at the mall. (more…)

By Jill Pfefer

The following are a few simple tips to follow that can help you improve your home party business.

1. Have a positive attitude- People genuinely like to be around people who are upbeat and positivie- it’s a magnet that draws people to you when are welcoming and exciting!

2. Organize your life- write down your appointments and dates with either a list or a planner. I find it’s best to be consistent and keep these items in one place- I started using my blackberry for this as my phone is with me most of the time.

3. Define your working hours- Many of us are working from home and are constantly interrupted by phone calls, emails, the laundry, etc. Carve out some office hours for yourself and resist the temptations of interruptions such as answering the phone.

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There are many aspects to your business that you may be good at and focus on. Every consultant runs their business differently especially because people are in the home party business for many reasons. The core of any successful business centers around the basics of the S.T.A.I.R process which has been outlined by the DSWA (Direct Selling Women’s Alliance).

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