Finding the Right Balance
As you begin your Sydney Andrews home-based business, it’s important to learn all you can about maximizing your home parties and other selling opportunities. Most of us have heard it said that “when you’re telling, your aren’t selling”. The key is to listen to your customers, hostesses and business prospects. That is the way you can learn about their wants, needs and desires. At your parties, match a benefit to their need and you are practically there.
When you are learning how to promote your direct selling and hostess opportunities with a prospect via telephone you will find that there are actually two reasons to encourage the other person to share their feelings, hopes and dreams with you. One is for the reason stated above. The second, is that a prospect doesn’t usually end a conversation…while THEY are talking about something important to them!
Bring that thought into any direct selling process, whether on the telephone or in person. Make it a goal that, whether you are simply establishing a realtionship with a prospect, or actually giving a party presentation that will hopefully result in a sale, that you talk only 25 percent of the time and listen 75 percent of the time. And, the way to accomplish this is to ask questions. Ask questions that the prospect wants to answer, allowing her to engage in the conversation and and this will help her toward the decision of joining in your Sydney Andrews business, or selecting the perfect piece of jewelry to enhance her wardrobe.
Remember what the great sales master, J. Douglas Edwards used to say “Questions are the answer”. How are you doing, percentage-wise in terms of listening versus talking?
Tags: Add new tag, Business Development, Business Growth, Commitment, Contacts, Direct Sales, Home Jewelry Parties, Home Parties, Jewelry, Jill Pfefer, WAHM
