Home Party Success Today With These Changing Times!
Home presentations are the foundation of your home-party business. However, adjusting and expanding any business strategy to suit the sales and economy climate just makes sense. You will find more doors opening when you begin selling what your clients are buying. What are they buying today or better yet what aren’t they buying?
1. Time and Convenience (I’m too busy to make a commitment.”)
2. Money (“Everyone I know is out of money or work.”)
3. House or location (“I’m never home”, or “My house is a mess.”)
For the time and location issues, try using the Low-Carb Alternative party*–in other words, just give them the meat. Low-Carb dining is popular. Just as a Low-Carb meal needs to be light, flavorful, instant and satisfying, so it is with low-carb booking success.
Light: Minimize the presentation time and the number of guests required.
Flavorful: Power-pack the mini product demonstration tailored to their needs.
Instant: make it easy to book with you with minimal planning or lead time-book in close.
Satisfying: Cut the time, but don’t skimp on customer service.
One nice thing about Low-Carb parties is that they can be done virtually anywhere! Before and after presentations work well. They are done before the movies, after work, after exercising; in fact, meet them at the gym! Because the Low-Carb party happens without much notice, invitation are informal (a call or an email) and the hostess need not be stressed about her home or refreshments.
Of course, this recipe only works if you make the booking calls and offer! It might sound like this: “Sally, I would love to conduct a party for you because I know it would be successful and fun. I offer two options: we can do a regular party with all the bells and whistles, or I now offer a lighter low-carb alternative. What sounds most appetizing to you?”
She may laugh, but she will certainly ask you to tell her more.
Address the money issue with free product offerings for the hostess or for a guest who provides referrals. Also, adopting a genuine no-pressure sales attitude is the key! If you are passionate about your jewelry, you know they will love it once they see it.
Catalog parties have become quite the craze. It’s a matter of dropping off a catalog and some order forms and having them fill out the information on their time and place.
Here are some suggestions of where to find sales…
-School Front Office- the ladies love to wear the jewelry and show it off to other parents
-Doctor and Dentist offices
-Starbucks, Panera (post a flyer on the corkboard)
-Discussions in the gym locker room
-Supermarket
-Church or Synagogue
-Airport
*Thanks to Build and Big and Joellen Sutterfield, direct seller, for her low-carb alternative idea.
Tags: bookings, Business Development, Business Growth, Challenges, Direct Sales, Family, Home Jewelry Parties, Home Parties, Jewelry, Jill Pfefer, single moms, standup2cancer, WAHM, Work at home, work at home moms
