Blog

By Jill Pfefer

It is so frustrating to have cancellations and postponements when booking your calendar. You are organized, why isn’t everyone else?  Unfortunately, it is a part of the home party business.  The two most common reasons the hostess cancels her show is due to procrastination and projected low attendence.  The hostess often  puts off inviting her guests and by the time she gets around to inviting them-it’s too late because everyone has plans. 

Communication and education with your hostess is the key to minimizing your cancellations and postponements and maximizing your attendance. Keeping in contact and focusing on her excitement about the party is crucial.  Make sure she understands “what’s in it for her.”  She’s having this party because she loves the product. Ask her “Do you remember what you receive for hosting a show?” Remind her that the more attendance +more sales = more rewards for her.   It’s a numbers game..

Share with your hostess the wish list prior to the party.  This is a tangible way that she can see “what’s in it for her.” Instead of saying “you earn 20%-30% of jewelry based on party sales” She can see that $800.00 of party sales equals 3 necklaces, 3 earrings and a bracelet which were on her wish list.

You also can offer her something like a hostess challenge.  When giving her your hostess packet with order forms, a catalog and an opportunity piece - give her a challenge- it’s a check off list that if she accomplishes the goals she can receive a special reward that you provide.  I have seen the 10-5-2 challenge be successful.

10-  Have 10 adult guests in attendence

5- Collect 5 outside orders before the show

2 – 2 bookings from the show ( booked within 30 days of this party)

Not only will your hostess receive the hostess rewards from your company but she will receive the added bonus you offer her! Some people really thrive on a challege like this and it motivates them to hold an incredible party. At the end of the party recognize her by announcing  to her friends and family that your hostess acheived the Hostess Challenge and show them what great gifts she gets!

Tags: bookings, challenge, Direct Sales, direct sales tips, direct selling, home-party, host a party, hostess, Jewelry, jewelry party, referrals

This entry was posted on Thursday, May 27th, 2010 at 5:38 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.