Increasing Your Bookings With These 9 Direct Sales Tips
Home parties are plain and simple the core to growing your direct sales business. Sometimes you may need creative ways to help you get these home party bookings. The following are 9 ideas that may spark that creative pulse for you!
1. Think about a place where you can hold a party outside the “traditional” home. What about meeting up at a park, your friend’s office, coffee shop or even a daycare center. The most unusual place I displayed my jewelry was actually at a horse stable- it was a bit messy but fun and successful!
2. Hold a multi host party. This is where a 2-3 or more friends have a joint party and and each invite their groups of friends. There may be some overlap but each host will have her own list. The party space is shared and the more the merrier!
3. Offer a “ special bonus” to those that book a party either on a weeknight or during a weekday.
4. Contact either your past hostess or past customer and offer them an incentive to book a party. A suggestion may be a gift certificate towards your product or a free piece of jewelry.
5. Sometimes hosts do not want to have the party at their home- why not offer up your home? What about an e-party?
6. Get involved in community events. Local craft shows, women’s expos or even displaying at your children’s athletic event if they let you set up tables there (I have seen this at soccer tournaments, volleyball playoffs and even dance recitals.)
7. Donate a necklace or bracelet to your school auction and put up flyers about hosting parties and the hostess rewards.
8. Hold a trunk show- literally! By keeping your product (jewelry case) in your car – you may never know when an opportunity to show it off may arise! I have done many drive by sales in my day!
9. Offer a “cliff book” version of a party. People are so pressed for time these days. You can offer your host an abridged version of a party. Instead of a typical 2-3 hour party you can have an hour party- be there or be square!
I hope these ideas are helpful for your home based business. Please share any other creative ideas you may have when booking your home parties!
By Jill Pfefer- Founder and CEO of Sydney Andrews
Tags: bookings, Business Development, Business Growth, Direct Sales, direct sales tips, Home Jewelry Parties, Jewelry, party plan
