It’s Not Just Jewelry- It’s Wearable Art!
People often ask me where I get my ideas from for my designs. Every 6 months I come up with a Spring and a Fall line. Being the CEO of Sydney Andrews, I have several responsibilities but wherever I go I constantly have my mind on designing. When I am at the mall, on vacation or even at The Great Indoors store my mind is on what my next piece of jewelry will look like.
Color is a very important component of my work. I love being surrounded by color and why not bring it to your everyday wardrobe. Accessorize with colors that make you feel good. My customers seem to really like my multi color designs for their versatility. I look to a lot of Israeli designers for their color combinations.
I also pay a lot of attention to shapes in my pieces. Inverted shapes and creating symmetry can really add excitement to a peice. Assymetry can also add a lot of interest to a design. In my Tini Martini design- I use inverted circles with alternating sizes and colors. I got the idea for this design with scrapbooking paper. I actualy tore up the paper and placed it on my sketch and shot it in photoshop.
I get a lot of feedback from my reps and my customers that help me improve my designs. In fact, some of my best suggestions have come from them! My brand new Tri and True Belt came from an idea from one of my reps- Amy M. We were looking at a tri-color bracelet and she thought about how great it would be if a similiar design was intergrated into a belt.
It’s funny, I never in a milliion years would have thought I would be a jewelry designer. I was an art major but fashion was never top on the list for me. It started as a hobby and I got tons of encouragement from my friends and family to pursue this as a career. Being a jewelry designer has been such an important part of my life. It has given me the opportunity to contribute to my family financially and to add another dimension of myself and be known as the “jewelry lady.” I am very passionate about offering other women the opportunity to provide income for their families with flexible hours and to allow them to add dimensions to their life they didn’t know was possible!
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