Marketing To Men For Mother’s Day! 6 Great Tips!
By Jill Pfefer
Mother’s Day is right around the corner! April and May are the second biggest direct sales months next to the holiday season. Women are out buying for their moms, aunts, sisters, friends and themselves. But what about tapping into husbands, fathers, sons etc. who would like to get a unique gift for the special mom/woman in his life. The following are some ideas that I have seen consultants utilize.
1. E-Party- Send an invite to the husbands or men on your mailing list to shop at your e-party specifically set up for Mother’s Day. By the press of a computer button he can have the gift delivered without having to go shopping at a live store. Jewelry is always a winner!
2. Open house- Open up your house and welcome local friends and neighbors for a family night. A suggestion would be to have the women and children upstairs and the men downstairs watching a sporting event and picking out a giftfor their loved one.
3. Daddy/Daughter night- Host a party and have the daughters pick out something with their father for their Mother. This is a nice way to have the children involved in the gifting process and feel a part of the holiday.
4. Gift Certificate- Send an email to your list and offer them the opportunity to buy a gift certificate. This way his loved one can pick out exactly what she’d like for Mother’s Day.
5. Free Wrapping and/or Shipping- offer your male customers a Mother’s Day special! You can offer free gift wrapping and/or get a bulk shipping and distribute your product(jewelry) directly to him.
6.Wish List- At your next home party distribute a wish list tp the guests. This way if she is not comfortable purchasing everything she would like that evening she can jot down what else she wishes for and you can subtly give that list to the man in her life.
What other creative ideas have you come up with to market to men around Mother’s Day? I’d love to hear your ideas.
Tags: Direct Sales, direct sales marketing, direct sales tips, Home Jewelry Parties, Home Parties, home-party, Jewelry, marketing, Mother's Day, party plan
