By Jennifer Fong

This week I asked the question on my Facebook Page, “What’s the number 1 thing you need to do this week to build your business?” And there were a lot of responses. But I found that I often had to encourage folks to be specific in what they needed to do.

You see, it’s very easy to say “find new leads for my business.”

But how?

We all know the outcome we need. But what’s more important is the road map. HOW will you generate new leads? Will you:

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By Jill Pfefer

How do you spend your time building your business? I bet some of the actions you take to build your business are direct while others are indirect. You may want to analyze and actually look at and the time you spend doing both your direct and indirect marketing.

Directly growing you business involves parties, opportunity interviews, one on one sales, follow up calls and building long term relationship with your customers. These activities directly result in making sales and having faster growth in your home party business. For example, up to ninety percent of your time should be spent on your income producing activities. Make it a goal to speak to at least 3 people a day about your home party business. This includes talking to people face to face. So many times we hide behind our computers and chat online but a solid contact is built more solidly face to face. Set goals whether they are having a party once or twice a week, 5 one on one sales or participating in a local event. Follow through with your goals by putting yourself out there and check off the milestones you have achieved each week.

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By Jill Pfefer In our last two conference calls, Becky introduced a great way to think outside the box! O.K. maybe this wasn’t the guy you were invisioning coming to your party, but, it caught your attention anyway, didn’t it?

Invite a group of your friend’s spouses or male friends and help them pick out great gifts for their loved ones. This is a unique service you can offer to make you stand above the rest. Make the men feel comfortable by creating an atmosphere just for them!

1. Hold the UnParty the first week in December. We all know how men are infamous for leaving the gift buying up the last minute:)

2. In the invite emphasize that you will be offering the lastest fashion advice. Many times men are out of touch of what their wives would like for the holidays. Offer suggestions with color and style to suite their spouses taste. (more…)

By Jill Pfefer

The following are a few simple tips to follow that can help you improve your home party business.

1. Have a positive attitude- People genuinely like to be around people who are upbeat and positivie- it’s a magnet that draws people to you when are welcoming and exciting!

2. Organize your life- write down your appointments and dates with either a list or a planner. I find it’s best to be consistent and keep these items in one place- I started using my blackberry for this as my phone is with me most of the time.

3. Define your working hours- Many of us are working from home and are constantly interrupted by phone calls, emails, the laundry, etc. Carve out some office hours for yourself and resist the temptations of interruptions such as answering the phone.

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By Jill Pfefer

There are many people who we cross paths with and affect us deeply. I’d like to introduce my amazing grandfather who just turned 95 and share with you how he has helped me grow into the business woman I am today! He has taught me about optimism, to be persistent, generous and to live life with love and compassion.

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By Jill Pfefer

I have talked to many consultants who have been at a party, met a friendly face at the store or have bumped into a neighborhood friend and have been beaming with excitement that they have found another person interested in the Sydney Andrews opportunity.  Why not, it’s a great product that basically sells itself, it’s a fun profession surrounded by people who love to go to a  party and the rewards are generous to both the hostess and consultant.  Why then is it not unusual for people to say they are ready to sign up and suddenly become a person who is MIA?

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By Jill Pfefer

After spending 4 days in Los Angeles at the Direct Selling Women’s Alliance (DSWA) conference it was  evident that there are new trends in the home party plan industry.  In fact, direct selling in general has changed. People are looking  for a conversation rather than a presentation.

I believe a lot of this has to do with technology and the new era of social media. People are spending a great deal of time on their computers and smart phones and are not conversing as much in person. Therefore it seems that when people communicate with  technology they feel that they have to get straight to the point and offer their product as soon as possible before losing their audience. WRONG! So many times I see on Facebook , Twitter or 3rd party sites  the deal of the month or why their product is the greatest product on earth. WRONG!

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By Jill Pfefer

I have been working out with the same teacher, “Aray” for nearly 7 years now. The exercise classes keep on changing but this devoted and amazing teacher remains the same! Aray is energetic, very funny and absolutely an  inspiration to me. Every class is different and I always appreciate her creatively and levity! I have taken everything from Barbell to Salsa dancing with her and “it’s all good!”

I’d like to outline many of Aray’s phrases and actions that demonstrate how these can be applied to you and your home party business.

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I love it when consultants come up with creative ideas as to how to get their product out there and get bookings for their parties. Being able to step outside the box can help you stand out above the rest. The following are examples of what some of the Sydney Andrews consultants have done to go the extra mile!

1. Tracy P. who happens to be a wonderful photographer as well as being a Sydney Andrews consultant has utilized her skills by photographing herself with each necklace and earring set. Every day I see a new posting on Facebook of her modeling the “jewelry of the day” She posts them at different times and different days of the week to capture various audiences.  She also posts recommendations and advice of what to wear with the jewelry and to what sort of occasion. I love this because it’s visual and interactive!

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Home parties are plain and simple the core to growing your direct sales business. Sometimes you may need creative ways to help you get these home party bookings. The following are 9 ideas that may spark that creative pulse for you!

1. Think about a place where you can hold a party outside the “traditional” home. What about meeting up at a park, your friend’s office, coffee shop or even a daycare center. The most unusual place I displayed my jewelry was actually at a horse stable- it was a bit messy but fun and successful! (more…)