By Jill Pfefer

These days it is very important to keep in contact with your customers and future prospects. One of the biggest mistakes people make is that they want to jump into a sale before the relationship has actually evolved.  In fact, a great parallel is that there has to be  a courting period before a marriage. Developing a relationship takes TIME and ENERGY! Outlined below is a natural progression to keeping your audience connected and interested.

Target Audience- Know your target audience and market to them. Actually visualize who that ideal person is. Is it Sally who is 42 years old, has two children, drives a SUV, owns a house and lives in the burbs?  Marketing to that person would be very different than marketing to Alice who is 23 years old, lives in the city, doesn’t own a house and a car and is single.

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