By Jennifer Fong

This week I asked the question on my Facebook Page, “What’s the number 1 thing you need to do this week to build your business?” And there were a lot of responses. But I found that I often had to encourage folks to be specific in what they needed to do.

You see, it’s very easy to say “find new leads for my business.”

But how?

We all know the outcome we need. But what’s more important is the road map. HOW will you generate new leads? Will you:

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By Jill Pfefer

Last month I took a wonderful class with Beth Jones-Schall from Spirit of Success. She gave a lecture “From Generation to Generation”based on information from researchers Strauss and Howe.  I didn’t realize it at the time but I took away so much information that afternoon that it has taken me several weeks to absorb it all. It was quite interesting when you break down the 4 generations, you can see how differently you will want to approach people with booking, selling and sponsoring .

Traditionalists (silent generation) 1925-1942 – The people from this generation are very adaptive because they have gone through so many events in their life such as the Great Depression and WW11. They are great helpers, they love their community and most of all they are loyal. It is very important for them to leave a legacy. The best way to communicate with them is face to face, on the phone or with a written letter. When approaching them, let them know that they are needed and they will make a difference.

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You just had an awesome party! You had a great turnout, with a generous hostess and you were able to drive up your sales to one of your most successful events! You had the time to explain why your product is the one of the best  and/or most unique out there and you walked away feeling that this party was a great success. Do you think the next time your customers need a similar product they will seek you out or go down the street to a store? What can you do to ensure that the repeat business will actually come back to you?

1. Explain how your product is unique. For example, Sydney Andrews jewelry is a custom designed jewelry line.  You can’t find these pieces at the local  mall or in a retail store. Therefore, if they are really enjoying their product and get lots of compliments on it and want to seek out other styles, they know that they have to come back to you to buy it.

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By Jill Pfefer

How did your unparty go? Were the men open minded to coming to a home party and selecting items from your collection? Did they like the idea of fashion advice, great products at reasonable prices and free gift wrap and convenient shipping? I thought I might give you a few other suggestions on how to reach the male population outside of the home party.

If the party doesn’t come to you why not go to them. Bring the party to their office by bringing your product, finger foods and offering to give the office manager(or whoever set up the party) the free hostess rewards. Remember, people will go the extra mile if they know there is something in it for them.

Here are a few suggestions of where a good office unparty may be…..
- local dealership
- dentist office
- lawyers office
- realtor’s office
- local coffee shop
- networking group

I’d love to hear your ideas of your success with the UnParty!

By Jill Pfefer In our last two conference calls, Becky introduced a great way to think outside the box! O.K. maybe this wasn’t the guy you were invisioning coming to your party, but, it caught your attention anyway, didn’t it?

Invite a group of your friend’s spouses or male friends and help them pick out great gifts for their loved ones. This is a unique service you can offer to make you stand above the rest. Make the men feel comfortable by creating an atmosphere just for them!

1. Hold the UnParty the first week in December. We all know how men are infamous for leaving the gift buying up the last minute:)

2. In the invite emphasize that you will be offering the lastest fashion advice. Many times men are out of touch of what their wives would like for the holidays. Offer suggestions with color and style to suite their spouses taste. (more…)

By Jill Pfefer

According to our records last year, we sold 71% of our products from September to December. That’s amazing! Now is the time to look at your calendar and determine how successful you will be during this holiday season. You are in control! I know some people are out there complaining that the economy is still slow and there is a lack of interest in holding parties while others are out there getting back to back bookings. Why? Because those that are successful aren’t afraid to offer the opportunity to their future hostesses and customers. There is ALWAYS someone out there who wants to have a party- the sky is the limit! These consultants aren’t afraid to ask for the booking, for the sale or for the recruit.

Take note of how you approach your business. Are you afraid to approach people and feel like you are forcing them to do something they don’t want to do? Do you feel like you are asking them to do you a favor? STOP! RETHINK! You are providing a wonderful service people need. At Sydney Andrews our consultants provide helpful fashion advice, we bring gallery items into the comfort of the home and offer an amazing party amoungst friends! This way customers can avoid traffic jams, parking and crowds at the mall. (more…)

By Jill Pfefer

 Are you searching for a new endeavor and considering the home party industry.  Below are some helpful tips…

1. Direct selling is a great way to own your own business.  You get to be your own boss and set your own goals. If you are self motivated and conscientious you will appreciate this freedom.

2. Flexible work schedule.  You can set your hours based on what works for you and your family. For example, you can make your follow up phone calls when your children are at school or you can have your parties at night and on weekends after your full time job.

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By Jill Pfefer

I have talked to many consultants who have been at a party, met a friendly face at the store or have bumped into a neighborhood friend and have been beaming with excitement that they have found another person interested in the Sydney Andrews opportunity.  Why not, it’s a great product that basically sells itself, it’s a fun profession surrounded by people who love to go to a  party and the rewards are generous to both the hostess and consultant.  Why then is it not unusual for people to say they are ready to sign up and suddenly become a person who is MIA?

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Have you heard that sales during the summer are notoriously slow?  A lot of this has to do with attitude, if you are told it’s going to be slow then it will be.  But if you take advantage of some of the points below and share your enthusiasm for your home party business - you will spark excitment during the summer months!

1. Highlight the specials your company offers- Many companies beef up their incentives for hostesses and consultants during the summer- take advantage of this and let people know why, for instance-  ”June is the best month to have a jewelry party”At Sydney Andrews, the summer special is that hostesses earn an extra necklace or bracelet for holding a qualified party in addition to all the standard hostess rewards. 

2. Have a Theme Party- Put a fun spin on your party and ask your guests to dress up or bring a special dish to go with the theme. I am have tried to research themes that start with the letter J for jewelry- not so easy:) What about Jimmy Buffet and Jewelry, Sex and the City party or Christmas in July.

I’d love your “J” suggestions:)

3. Gather your Play Group together- Hire an older child or a babysitter to entertain the children. Supply a craft such as beading a bracelet- while the moms can talk and shop. It’s a win- win the kids get to play with eachother as well as the moms!

What great ideas have you come up with to get keep your sales consistant during the summer months?

By Jill Pfefer

It is so frustrating to have cancellations and postponements when booking your calendar. You are organized, why isn’t everyone else?  Unfortunately, it is a part of the home party business.  The two most common reasons the hostess cancels her show is due to procrastination and projected low attendence.  The hostess often  puts off inviting her guests and by the time she gets around to inviting them-it’s too late because everyone has plans. 

Communication and education with your hostess is the key to minimizing your cancellations and postponements and maximizing your attendance. Keeping in contact and focusing on her excitement about the party is crucial.  Make sure she understands “what’s in it for her.”  She’s having this party because she loves the product. Ask her “Do you remember what you receive for hosting a show?” Remind her that the more attendance +more sales = more rewards for her.   It’s a numbers game..

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