In October 2008, Vic and I were just beginning the initial launch of Sydney Andrews and a friend introduced us to Monica H, a woman who lived in South Florida who was battling a malignant brain tumor. Monica had received a piece of our jewelry and loved it. Although she was receiving radiation and chemotherapy, she wanted to do something to help keep her mind off of her own medical condition. Monica joined Sydney Andrews as one of our very first consultants.

Monica threw all of her energy, when she was well enough to work, into Sydney Andrews. She held numerous parties, introducing her friends, neighbors and their friends and neighbors to Sydney Andrews. Her parties were very well attended because not only were the women in love with the jewelry, they were supporting Monica in her journey to be social and productive throughout her tough and grueling battle with cancer. (more…)

Take a look at our Fall/Winter Catalog at www.sydneyandrews.com/catalog and comment about your favorite Sydney Andrews jewelry item on our fan page at www.facebook.com/SydneyAndrewsJewelry.  By joining the fan page and leaving your comment you will enter our random drawing each week until the end of November. Please feel free to share this opportunity with your friends!

We mentioned in our last newsletter the success story of our rep. Kim W. A few of you have asked- How does she do it? I emailed Kim and here are her tips regarding her successful parties this month…

“We had people trying on many different pieces and I was there to help people make decisisions. It was very interactive.

I think it is important to advertise that it is a colorado based business and I talk a lot about Jill, the designer, and letting people know who Jill is and what Sydney Andrews is about. People were very impressed with what the company is doing. I always tell people I’m trying to get the Sydney Andrews name out there. I say that several times during the party. Lots of people again took catalogs.

I think people with outgoing personalities are going to be the best at selling BUT you have to love the Sydney Andrews jewelry because it makes it much easier to sell and for people to believe you and I do love it! I never in a million years thought I would ever do anything like this. I also like helping people look their best and I think I have a knack of knowing what looks good on people and what doesn’t. It helps knowing your audience as well.”

People often ask me where I get my ideas from for my designs. Every 6 months I come up with a Spring and a Fall line. Being the CEO of Sydney Andrews, I have several responsibilities but wherever I go I constantly have my mind on designing. When I am at the mall, on vacation or even at The Great Indoors store my mind is on what my next piece of jewelry will look like.

Color is a very important component of my work. I love being surrounded by color and why not bring it to your everyday wardrobe. Accessorize with colors that make you feel good. My customers seem to really like my multi color designs for their versatility. I look to a lot of Israeli designers for their color combinations.

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I have spoken with hundreds of people who are trying to figure out which direct sales company is right for them. Some people call and have no idea what to ask whereas others have a huge list of questions. Personally, I like it when they have a bunch of questions, it shows me they are really considering the opportunity and thinking it through before making a big decision.

I recommend asking the following questions when you are doing your search.

1. What makes the product different than other similiar companies?
2. What makes this opportunity stand out from the rest? Explain the compensation plan, quotas (if any) and recruiting requirements(if any)
3. Who is responsible for collecting taxes?
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I have found THE BEST way for my consultants to continue booking parties is to educate their customers that they can earn free products by booking a party themselves. A wonderful way to ensure this is to provide an assortment of drinks and food and to make sure everyone gets to know each other at the party. To break the ice why not play a game or two – specifically to introduce the products and the guests.

There are a number of websites that offer a ton of information about home parties and game ideas that can help you have a successful party. I highly recommend www.homepartyplannetwork.com and www.directsellingopportunities.com.

Here are a couple of games that can really add excitement to your party!!

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One of the greatest things about being involved in direct sales, is the people that you get to meet. Not only can your friends become your customers but they can also become your business partners. That was exactly what occurred between Jill Pfefer, the Sydney Andrews Founder, and Leslie Gipson, one of the founding representatives for Sydney Andrews. Read her interview below about her journey into the jewelry business. (more…)

That’s great! You’ve identified a friend who wants to have a party! Maybe she’s a mom of your child’s friend from school or someone from the neighborhood. You know she’s social, fun and has a great network of friends. How can you, the consultant, help your hostess plan a successful party – helping and training the hostess is the key to party attendance and participation which will lead to higher sales.

I recommend the consultant obtain the invite list and sends each person a mailed invitation/postcard and a reminder call three days prior to the party. This is in addition to using Evite, which is a great, free online party scheduling tool. You can tell the guests that it will be a fun and relaxed ladies night out with special product offers. I also recommend a party theme -who doesn’t like to dress up or get in the spirit of things? I just went to a Senoritas and Magaritas party a few nights ago and it was fantastic to be at a Cinco De Mayo Fiesta party!

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The key to a thriving party plan business is sales. Where do the sales come from? Parties! So, it would stand to reason that the more successful your hostess is at filling up a room, the more rewards she will earn (FREE jewelry!) and the more sales you will generate. It’s a win-win scenario.

Sometimes, it’s hard for a hostess to come up with a list of who to invite to the party. So, here’s a fun and easy way to make a game out of it. Provide your hostess with a list on which you have “categories” of types of people. Offer the hostess an incentive (chosen by you) for getting a certain number (say 10) off the list.

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Edie McRae of Millionaire Moms Media conducted an interview with Jill Pfefer (pictured to the left), the founder of Sydney Andrews, to help you get to know her in a way you had not been able to before. She’s fun, smart and quite a savvy business woman. You can’t help but be inspired by her journey… (more…)