As you begin your Sydney Andrews home-based business, it’s important to learn all you can about maximizing your home parties and other selling opportunities.  Most of us have heard it said that “when you’re telling, your aren’t selling”. The key is to listen to your customers, hostesses and business prospects. That is the way you can learn about their wants, needs and desires. At your parties, match a benefit to their need and you are practically there.

When you are learning how to promote your direct selling and hostess opportunities with a prospect via telephone you will find that there are actually two reasons to encourage the other person to share their feelings, hopes and dreams with you. One is for the reason stated above. The second, is that a prospect doesn’t usually end a conversation…while THEY are talking about something important to them! (more…)

Are you considering starting your own home based business? In this economy many people are considering starting their own business and becoming their own boss. Especially, when times are tough -many people turn to direct selling as a viable option to either make a little extra cash, make large sums of money or are looking for a career change. Now is a great time to consider direct sales- it’s a $2 billion industry!

Below are 6 key points to consider when researching this industry….(continued press more)

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People often ask me where I get my ideas from for my designs. Every 6 months I come up with a Spring and a Fall line. Being the CEO of Sydney Andrews, I have several responsibilities but wherever I go I constantly have my mind on designing. When I am at the mall, on vacation or even at The Great Indoors store my mind is on what my next piece of jewelry will look like.

Color is a very important component of my work. I love being surrounded by color and why not bring it to your everyday wardrobe. Accessorize with colors that make you feel good. My customers seem to really like my multi color designs for their versatility. I look to a lot of Israeli designers for their color combinations.

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The best way to ensure a successful party is have the consultant work closely with YOU the hostess -this is called “Hostess Coaching”. This does not have to be a long involved training process,in fact, the conversation should be short, sweet and informative.  The consultants excitement will become contagious and help you plan a great party! By following these 6 steps you can greatly improve your party!

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The key to a thriving party plan business is sales. Where do the sales come from? Parties! So, it would stand to reason that the more successful your hostess is at filling up a room, the more rewards she will earn (FREE jewelry!) and the more sales you will generate. It’s a win-win scenario.

Sometimes, it’s hard for a hostess to come up with a list of who to invite to the party. So, here’s a fun and easy way to make a game out of it. Provide your hostess with a list on which you have “categories” of types of people. Offer the hostess an incentive (chosen by you) for getting a certain number (say 10) off the list.

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Edie McRae of Millionaire Moms Media conducted an interview with Jill Pfefer (pictured to the left), the founder of Sydney Andrews, to help you get to know her in a way you had not been able to before. She’s fun, smart and quite a savvy business woman. You can’t help but be inspired by her journey… (more…)