Here are a few ideas to help you overcome common objections to starting a business…

1. I don’t have enough money to get started.

Solution: I will be happy to show you how you can pay yourself back by holding a couple of parties in the next 30 days. Let’s put in perspective how little it takes to start a home-based business versus a franchise or brick and mortar style business.

2. I don’t have time to add a new business into my busy life.

Solution: How much time do you think it takes? If you can utilize drive time to make calls and watch TV or operate a computer an hour a two less each day, you can have a very successful Sydney Andrews business.  Busy people make the best Consultants because they are typically very organized and have a built in support system. They also know a lot of people and come in contact with propspective customers on a regular basis. (more…)

Home presentations are the foundation of your home-party business. However, adjusting and expanding any business strategy to suit the sales and economy climate just makes sense. You will find more doors opening when you begin selling what your clients are buying. What are they buying today or better yet what aren’t they buying?

1. Time and Convenience (I’m too busy to make a commitment.”)
2. Money (“Everyone I know is out of money or work.”)
3. House or location (“I’m never home”, or “My house is a mess.”)

For the time and location issues, try using the Low-Carb Alternative party*–in other words, just give them the meat. Low-Carb dining is popular. Just as a Low-Carb meal needs to be light, flavorful, instant and satisfying, so it is with low-carb booking success. (more…)

As you begin your Sydney Andrews home-based business, it’s important to learn all you can about maximizing your home parties and other selling opportunities.  Most of us have heard it said that “when you’re telling, your aren’t selling”. The key is to listen to your customers, hostesses and business prospects. That is the way you can learn about their wants, needs and desires. At your parties, match a benefit to their need and you are practically there.

When you are learning how to promote your direct selling and hostess opportunities with a prospect via telephone you will find that there are actually two reasons to encourage the other person to share their feelings, hopes and dreams with you. One is for the reason stated above. The second, is that a prospect doesn’t usually end a conversation…while THEY are talking about something important to them! (more…)

In October 2008, Vic and I were just beginning the initial launch of Sydney Andrews and a friend introduced us to Monica H, a woman who lived in South Florida who was battling a malignant brain tumor. Monica had received a piece of our jewelry and loved it. Although she was receiving radiation and chemotherapy, she wanted to do something to help keep her mind off of her own medical condition. Monica joined Sydney Andrews as one of our very first consultants.

Monica threw all of her energy, when she was well enough to work, into Sydney Andrews. She held numerous parties, introducing her friends, neighbors and their friends and neighbors to Sydney Andrews. Her parties were very well attended because not only were the women in love with the jewelry, they were supporting Monica in her journey to be social and productive throughout her tough and grueling battle with cancer. (more…)

Take a look at our Fall/Winter Catalog at www.sydneyandrews.com/catalog and comment about your favorite Sydney Andrews jewelry item on our fan page at www.facebook.com/SydneyAndrewsJewelry.  By joining the fan page and leaving your comment you will enter our random drawing each week until the end of November. Please feel free to share this opportunity with your friends!

We mentioned in our last newsletter the success story of our rep. Kim W. A few of you have asked- How does she do it? I emailed Kim and here are her tips regarding her successful parties this month…

“We had people trying on many different pieces and I was there to help people make decisisions. It was very interactive.

I think it is important to advertise that it is a colorado based business and I talk a lot about Jill, the designer, and letting people know who Jill is and what Sydney Andrews is about. People were very impressed with what the company is doing. I always tell people I’m trying to get the Sydney Andrews name out there. I say that several times during the party. Lots of people again took catalogs.

I think people with outgoing personalities are going to be the best at selling BUT you have to love the Sydney Andrews jewelry because it makes it much easier to sell and for people to believe you and I do love it! I never in a million years thought I would ever do anything like this. I also like helping people look their best and I think I have a knack of knowing what looks good on people and what doesn’t. It helps knowing your audience as well.”

People often ask me where I get my ideas from for my designs. Every 6 months I come up with a Spring and a Fall line. Being the CEO of Sydney Andrews, I have several responsibilities but wherever I go I constantly have my mind on designing. When I am at the mall, on vacation or even at The Great Indoors store my mind is on what my next piece of jewelry will look like.

Color is a very important component of my work. I love being surrounded by color and why not bring it to your everyday wardrobe. Accessorize with colors that make you feel good. My customers seem to really like my multi color designs for their versatility. I look to a lot of Israeli designers for their color combinations.

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The best way to ensure a successful party is have the consultant work closely with YOU the hostess -this is called “Hostess Coaching”. This does not have to be a long involved training process,in fact, the conversation should be short, sweet and informative.  The consultants excitement will become contagious and help you plan a great party! By following these 6 steps you can greatly improve your party!

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Edie McRae of Millionaire Moms Media conducted an interview with Jill Pfefer (pictured to the left), the founder of Sydney Andrews, to help you get to know her in a way you had not been able to before. She’s fun, smart and quite a savvy business woman. You can’t help but be inspired by her journey… (more…)