By Jill Pfefer

Mother’s Day is right around the corner! April and May are the second biggest direct sales months next to the holiday season. Women are out buying for their moms, aunts, sisters, friends and themselves. But what about tapping into husbands, fathers, sons etc. who would like to get a unique gift for the special mom/woman in his life. The following are some ideas that I have seen consultants utilize.

1. E-Party- Send an invite to the husbands or men on your mailing list to shop at your e-party specifically set up for Mother’s Day. By the press of a computer button he can have the gift delivered without having to go shopping at a live store. Jewelry is always a winner! (more…)