People often ask me where I get my ideas from for my designs. Every 6 months I come up with a Spring and a Fall line. Being the CEO of Sydney Andrews, I have several responsibilities but wherever I go I constantly have my mind on designing. When I am at the mall, on vacation or even at The Great Indoors store my mind is on what my next piece of jewelry will look like.

Color is a very important component of my work. I love being surrounded by color and why not bring it to your everyday wardrobe. Accessorize with colors that make you feel good. My customers seem to really like my multi color designs for their versatility. I look to a lot of Israeli designers for their color combinations.

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The best way to ensure a successful party is have the consultant work closely with YOU the hostess -this is called “Hostess Coaching”. This does not have to be a long involved training process,in fact, the conversation should be short, sweet and informative.  The consultants excitement will become contagious and help you plan a great party! By following these 6 steps you can greatly improve your party!

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Have you ever felt scared and excited at the same time?  My daughter was just preparing herself before going off to sleepaway camp for two weeks. She kept describing to me that she was afraid not of camp itself but the fact that she had to say goodbye.  At the same time she couldn’t wait to go to camp to meet new friends and participate in really exciting activities.

I explained to her that I’m sure she will have these pangs for 5-10 minutes at the most and then she should focus on having the time of her life! 

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One of the greatest things about being involved in direct sales, is the people that you get to meet. Not only can your friends become your customers but they can also become your business partners. That was exactly what occurred between Jill Pfefer, the Sydney Andrews Founder, and Leslie Gipson, one of the founding representatives for Sydney Andrews. Read her interview below about her journey into the jewelry business. (more…)