By Jill Pfefer

It is so frustrating to have cancellations and postponements when booking your calendar. You are organized, why isn’t everyone else?  Unfortunately, it is a part of the home party business.  The two most common reasons the hostess cancels her show is due to procrastination and projected low attendence.  The hostess often  puts off inviting her guests and by the time she gets around to inviting them-it’s too late because everyone has plans. 

Communication and education with your hostess is the key to minimizing your cancellations and postponements and maximizing your attendance. Keeping in contact and focusing on her excitement about the party is crucial.  Make sure she understands “what’s in it for her.”  She’s having this party because she loves the product. Ask her “Do you remember what you receive for hosting a show?” Remind her that the more attendance +more sales = more rewards for her.   It’s a numbers game..

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I love it when consultants come up with creative ideas as to how to get their product out there and get bookings for their parties. Being able to step outside the box can help you stand out above the rest. The following are examples of what some of the Sydney Andrews consultants have done to go the extra mile!

1. Tracy P. who happens to be a wonderful photographer as well as being a Sydney Andrews consultant has utilized her skills by photographing herself with each necklace and earring set. Every day I see a new posting on Facebook of her modeling the “jewelry of the day” She posts them at different times and different days of the week to capture various audiences.  She also posts recommendations and advice of what to wear with the jewelry and to what sort of occasion. I love this because it’s visual and interactive!

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