Successfully Book and Sponsor To Various Generations!
~ January 20th, 2011 ~
By Jill Pfefer
Last month I took a wonderful class with Beth Jones-Schall from Spirit of Success. She gave a lecture “From Generation to Generation”based on information from researchers Strauss and Howe. I didn’t realize it at the time but I took away so much information that afternoon that it has taken me several weeks to absorb it all. It was quite interesting when you break down the 4 generations, you can see how differently you will want to approach people with booking, selling and sponsoring .
Traditionalists (silent generation) 1925-1942 – The people from this generation are very adaptive because they have gone through so many events in their life such as the Great Depression and WW11. They are great helpers, they love their community and most of all they are loyal. It is very important for them to leave a legacy. The best way to communicate with them is face to face, on the phone or with a written letter. When approaching them, let them know that they are needed and they will make a difference.








