1. Time and Convenience (I’m too busy to make a commitment.”)
2. Money (“Everyone I know is out of money or work.”)
3. House or location (“I’m never home”, or “My house is a mess.”)

For the time and location issues, try using the Low-Carb Alternative party*–in other words, just give them the meat. Low-Carb dining is popular. Just as a Low-Carb meal needs to be light, flavorful, instant and satisfying, so it is with low-carb booking success.

Light: Minimize the presentation time and the number of guests required.

Flavorful: Power-pack the mini product demonstration tailored to their needs.

Instant: make it easy to book with you with minimal planning or lead time-book in close.

Satisfying: Cut the time, but don’t skimp on customer service.

One nice thing about Low-Carb parties is that they can be done virtually anywhere! Before and after presentations work well. They are done before the movies, after work, after exercising; in fact, meet them at the gym! Because the Low-Carb party happens without much notice, invitation are informal (a call or an email) and the hostess need not be stressed about her home or refreshments.

Of course, this recipe only works if you make the booking calls and offer! It might sound like this: “Sally, I would love to conduct a party for you because I know it would be successful and fun. I offer two options: we can do a regular party with all the bells and whistles, or I now offer a lighter low-carb alternative. What sounds most appetizing to you?”

She may laugh, but she will certainly ask you to tell her more.

Address the money issue with free product offerings for the hostess or for a guest who provides referrals. Also, adopting a genuine no-pressure sales attitude is the key! If you are passionate about your jewelry, you know they will love it once they see it. 

Catalog parties have become quite the craze. It’s a matter of  dropping off a catalog and some order forms and having them fill out the information on their time and place.

Here are some suggestions of where to find sales…

-School Front Office- the ladies love to wear the jewelry and show it off to other parents

-Doctor and Dentist offices

-Starbucks, Panera (post a flyer on the corkboard)

-Discussions in the gym locker room

-Supermarket

-Church or Synagogue

-Airport

*Thanks to Build and Big and Joellen Sutterfield, direct seller, for her low-carb alternative idea.

In October 2008, Vic and I were just beginning the initial launch of Sydney Andrews and a friend introduced us to Monica H, a woman who lived in South Florida who was battling a malignant brain tumor. Monica had received a piece of our jewelry and loved it. Although she was receiving radiation and chemotherapy, she wanted to do something to help keep her mind off of her own medical condition. Monica joined Sydney Andrews as one of our very first consultants.

Monica threw all of her energy, when she was well enough to work, into Sydney Andrews. She held numerous parties, introducing her friends, neighbors and their friends and neighbors to Sydney Andrews. Her parties were very well attended because not only were the women in love with the jewelry, they were supporting Monica in her journey to be social and productive throughout her tough and grueling battle with cancer.

Unfortunately, Monica lost her battle last month and not only did we lose a terrific Consultant we also lost a very good friend. Monica also left behind a husband and daughter as well as many, many great friends. At Monica’s funeral her girlfriends all wore the “Heart Felt” necklace pictured above. They did this to honor Monica for her courage through adversity and because it was one of her favorite jewelry pieces. The Heart Felt Pendant has now come to symbolize Monica’s bravery and strength.

Monica’s girlfriends have decided to carry on her love affair with Sydney Andrews. One of our newest consultants Sheri L. from San Diego, signed up so she could hold parties and accept orders with 100% of her commissions being donated to a special fund set-up in Monica’s honor. Other friends of Monica will be holding catalog events to generate donations to this fund.

In honor of Monica, Sydney Andrews has arranged for 10% of the sales of the Heart Felt Pendant and Earrings to go to Stand Up 2 Cancer (www.standup2cancer.org) This organization provides advocacy and funds research for all types of cancer. We are very pleased to be a part of the mission of this worthwhile organization.

In addition to the donation on the Heart Felt items, we will continue to donate 10% of the sales of For The Cure Necklace and Earrings to the Komen Foundation for Breast Cancer Research.

Both Vic and I are committed to ensuring that Sydney Andrews provides success for our consultants as well as gives-back to the community that provides that success. Both of us have lost friends and relatives to cancer and anything we can do through this company to be part of the “solution” is important.

Please help get the message out by highlighting the cause of the “Heart Felt” and “For The Cure” pieces. There are very few who haven’t been affected by this terrible disease either directly or indirectly.

Much thanks,

Jill and Vic