By Jill Pfefer

After spending 4 days in Los Angeles at the Direct Selling Women’s Alliance (DSWA) conference it was  evident that there are new trends in the home party plan industry.  In fact, direct selling in general has changed. People are looking  for a conversation rather than a presentation.

I believe a lot of this has to do with technology and the new era of social media. People are spending a great deal of time on their computers and smart phones and are not conversing as much in person. Therefore it seems that when people communicate with  technology they feel that they have to get straight to the point and offer their product as soon as possible before losing their audience. WRONG! So many times I see on Facebook , Twitter or 3rd party sites  the deal of the month or why their product is the greatest product on earth. WRONG!

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Today I want to talk to you about your social media profiles. This is your individual account in tools such as Facebook and Twitter. These profiles are the foundation of our work in social media marketing for our direct sales and network marketing businesses. Yet I often see direct sellers missing out on so many opportunities to optimize these presences, and they either come across as unprofessional, or desperate to make a sale.

Here are three things that should be included in an optimized social media profile. Have you done all three on yours?

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