Social media is such a fantastic tool for your direct selling business.  However, it IS social, which means that there are LOTS of people there…not all of them good people.  Now some people decide that they’re not going to engage in social media at all because of this.  However I believe that this approach will cause more harm than good for your business.  After all, if you want to attract leaders to your team, studies in our industry show that most director-level people started the business in their 20’s.  This is Generation Y, and they’re more comfortable communicating through social media tools than talking on the telephone!  And because there are SO many people engaging online these days, chances are you’ll miss out on a LOT of potential orders and reorders if you choose not to engage.

A better solution is to make smart decisions that protect you and your private information.  That way you can enjoy the benefits of social media, while avoiding the nasties.  Here are some tips:

Never list your real birth date, especially the year of birth. (This is open season for identity thieves)
Never enter your user name and password (for anything) into a site you did not purposely navigate to yourself.  I even avoid sharing my Twitter password on sites that need it in order to work.
Never give the exact time or address of where you’ll be. (The only exception might be an event where there will be a lot of people in a public place.)
Never share your home address (and possibly your home phone number) on any social media sites.
When sharing pictures of your children, you may wish to avoid sharing their names, where they go to school, their exact ages, etc.
If someone friends/follows you that makes you feel uncomfortable, unfollow/block them immediately.
If meeting an online contact in person for the first time, go with someone else, and meet in a public place.
If you’re sent a link to something, even by someone you know, double-check that the person sent it and their account wasn’t hacked.  (And if there are tons of misspellings in the words around the link, you can almost be guaranteed it’s spam…well unless your friend’s just a bad speller )
By making some smart decisions, you can meet a lot of wonderful people who will help your business grow.  You’ll also spread the word about your amazing company, helping even more people experience the benefits that you enjoy.  Just be wise, and social media will help you shine!

Jennifer Fong helps direct sales companies, direct sales professionals, and other home-based business owners leverage the power of social media to grow their businesses. A former direct sales company CEO, Jennifer is passionate about teaching direct sellers how to use social media tools to enhance their businesses in a strategic way. Visit Jennifer’s blog at http://www.facebook.com/l/d7813;jenfongspeaks.com and follow her on Twitter at http://www.facebook.com/l/d7813;twitter.com/jenfongspeaks.

In Direct Sales: 5 Secrets to Fill Your Calendar Without Overcoming Objections

By Lisa Robbin Young

With the changing economy, direct sales consultants are pulling out their hair trying to secure bookings and keep their calendar full. Even the most experienced consultants are “getting back to basics” in an effort to fortify their fading calendar.

But savvy consultants I know are still holding a consistent book of shows, with calendars that are full and steady.

As a business coach, I work with consultants with many different companies, and the successful consultants have revealed their ‘dirty little secrets to massive success – even during tough economic times. At first blush, these “secrets” are common sense ideas that will make you roll your eyes into the back of your head. Before you get dizzy, however, ask yourself how well you are implementing these secrets.

1. Create a schedule and stick to it. Top consultants will tell you that they work when they want to, and fill their work calendar around their life calendar. This is a critical component for any successful consultant. You need to know WHEN you want to (and are able) to work.

Mark it down and do your work when you’re working. By scheduling and utilizing time that is set aside to work, you’ll be a million miles ahead of the consultant that prays for bookings to fill the empty white space on her calendar.

When you know your next two or three available work dates at a moment’s notice, people take you and your business more seriously. And if you don’t have a show planned on a day you have scheduled to work? Work anyway! Practice your demo, download a teleclass, read up on product knowledge or network. Do SOMETHING to grow your business.

2. Desperation stinks. Customers and clients can smell desperation a mile away. When you need shows, and start doing “Crazy Eddie” antics to get them, people stop taking you seriously. You don’t see Bill Gates jumping up and down on begging people to buy Windows. Neither should you. This is where most consultants develop their fear of “being too pushy”. You should ALWAYS present the opportunity to join, host, or buy, but once a client says no, and you’ve answered her questions, leave it alone. I can’t count the number of recruits I’ve signed at a later date because I was patient and didn’t sit on their doorstep waiting for them to join my opportunity.

 
Attraction marketing (aka gravitational marketing) helps you create an identity, establish yourself as an expert in your field and draws interested, like-minded people into your circle of influence. They naturally gravitate to you and, ultimately, choose to do business with you – no desperation required.

3. Touch your business daily. While you can bet that Donald Trump isn’t sitting in the office every day making deals, he is touching his business in SOME way every day. Be it a public appearance, speaking engagement, television episode, or contract closing, he’s busy being an entrepreneur and making sure that his delegates are tending to business in his absence. Likewise, you as a consultant need to be making contact with your business on a daily basis. Your stor e is essentially “closed” any day you’re not working.

Working doesn’t just mean doing parties. It means preparing hostess packets, making coaching calls, holding recruiting interviews, doing customer care and follow up. You don’t have to work all day everyday, but you should make a point of doing SOMETHING connected to your business that propels you and your company forward.

By the way, YOU are the CEO of your own company as an independent Direct Sales consultant. Legitimate networking, travel and mastermind groups all count as touching your business. Organizing your desk, socializing on the phone, cleaning your stapler and vacuuming the floor do NOT count.

4. Keep in touch. Regardless of the method, hostesses, customers and recruits want (and need) to hear from us. A Ho stesses number one complaint is that their consultant didn’t make enough contact with them. Most coaching programs recommend ten different times to contact a hostess before, during and after a party. Customers should be contacted at least once every two months – and preferred customers at least monthly. Attraction marketing pros use ezines, conference calls, and newsletters to keep in touch, en masse, with a personal feel. These lead generating, rapport building tools are only part of the arsenal that propel the big money earners to the top of their company rankings.

5. Be “REAL” and talk to everyone. This is not exactly the same as the old-school 3-foot rule, where you would talk to anyone that would listen about your “amazing, ground floor opportunity.” Rather, this is an invitation to release inhibitions and strike up conversations with anyone and everyone about anything and everything. Be friendly. People l ike – and gravitate toward – friendly. Opening channels of communication help you to discover common interests, and open doors to natural conversations about booking, sales, and recruiting. When you are likable, and easy to talk with, people enjoy your presentations more. Enjoyable presentations lead to more bookings, more sales and more recruits – without having to beg for “just one more host” at any party.

As consultants around the globe are waking up to the power of the Internet, and the potential of automating contact with their prospects, more leaders are growing into powerful, marketing savvy machines. These attraction marketing whiz-bangs are raking in recruits, selling up a storm, and breaking booking records – without ever having to overcome a single objection, because people are seeking THEM out for their expertise and professionalism. They have become the hunted, instead of the hunter. Begin implementing these five secrets today and watch your business soar. Who knows? Maybe YOU’LL be the next top achiever at your company’s National Conference.

© 2008-2010 Lisa Robbin Young.Lisa Robbin Young is a certified direct sales marketing coach, teaching direct sellers to grow their business like a real business instead of an expensive hobby. Sign up for her free weekly ezine at http://www.homepartysolution.com

 Are you searching for a new endeavor and considering the home party industry.  Below are some helpful tips…

1. Direct selling is a great way to own your own business.  You get to be your own boss and set your own goals. If you are self motivated and conscientious you will appreciate this freedom.

2. Flexible work schedule.  You can set your hours based on what works for you and your family. For example, you can make your follow up phone calls when your children are at school or you can have your parties at night and on weekends after your full time job.

3. This is a great way to nework and meet new people.  You will be always meeting new people such as your new customers and feel apart of a team within your company. You will be encouraged by people who are as excited about your product as you are.

4. Earn extra income.  Anyone can do this because there are no resume or education requirements.  You can work part time or full time with very little investment.

5. Earnings are in proportion to your efforts.  The more you put into your business the more success you will have. The level of success you can achieve is limited only by your willingness to work hard.

6. Receive training and support from your company. Most companies offer manuals, teleseminars, webinars and conferences as well as upline support.  So even though it is your own business- you will work with a supportive team!

The home party business is a growing industry.  The direct sales industry has doubled in the past decade to $100 billion worldwide.  Many people start out part time and later leave their careers when their direct sales business becomes so lucrative!

Check out the Sydney Andrews opportunity- it may be just right for you!

What are some of your greatest simple pleasures?

It’s the New Year and a new start! Now is a great time to start evaluating you and the direction of your home party jewelry business.  Take advantage and start with a clean slate.

1. Changing your focus changes your outcome! You are in control of your business in 2010 and ask yourself what it is you truly want.  Focus on the right things to help you achieve your goals.

2. Break your goal down into logical monthly steps.  What you do today will benefit you in the next 90 days!

3. Small changes add up to big results.

• Make a commitment to ask everyone at the party to see if they are interested in having their own party
• Offer and explain to everyone the Sydney Andrews opportunity
• Plan to spend at least 15 minutes a day working on your business such as prospecting calls, social media and networking.

4. Track your results.  See what has worked for you.  Do you have better results when you personally call the guests?  Has it helped to use an Open Date Card? Did the women engage more in the jewelry when you played one of your games at the party?

5.Think outside of the box and be sure to have fun with the New Year and New Opportunities!

Tell me what goals you are going to set -I’d love to hear from you!

The following 4 tips are great suggestions to help combat shyness and conquer self-promotion.

1. As a business owner, there will be times in your career that you will be a public speaker . The best advice is to be prepared. If you tend to be shy – getting caught off guard can really make one stumble on their words. If you are confident you will truely stand out and that will shine through.

2. Write and communicate to your leads and customers often. Position yourself as an expert in your field by starting your own blog, using social media and contacting your existing customers. Keeping your name infront of people validates you as an expert and a leader. This also shows you are interested in assisting them.

3. Host parties and get involved in local shows. Not only will you get sales at these events but this is a great opportunity for PR. Ask pepole if they know anyone who would like to do a party/event or if they know someone who would like to join the business. Many people wait to be asked about the opportunity and if you don’t ask the opportunity may never present itself- the worst they can say is no. People at these parties are both great customers and sources for referrals.

4. Network all the time. Whether it’s a formal group from the local Chamber of Commerce to meeting someone at the grocery store- weave in your home party business into your light conversation. Stick to neutral topics and avoid talking about politics and religion. Making these connections may not be immediate but are important to expanding your network and social visability.

Don’t forget to smile! People will be drawn to your sunny and enthusiastic nature!

1. Time and Convenience (I’m too busy to make a commitment.”)
2. Money (“Everyone I know is out of money or work.”)
3. House or location (“I’m never home”, or “My house is a mess.”)

For the time and location issues, try using the Low-Carb Alternative party*–in other words, just give them the meat. Low-Carb dining is popular. Just as a Low-Carb meal needs to be light, flavorful, instant and satisfying, so it is with low-carb booking success.

Light: Minimize the presentation time and the number of guests required.

Flavorful: Power-pack the mini product demonstration tailored to their needs.

Instant: make it easy to book with you with minimal planning or lead time-book in close.

Satisfying: Cut the time, but don’t skimp on customer service.

One nice thing about Low-Carb parties is that they can be done virtually anywhere! Before and after presentations work well. They are done before the movies, after work, after exercising; in fact, meet them at the gym! Because the Low-Carb party happens without much notice, invitation are informal (a call or an email) and the hostess need not be stressed about her home or refreshments.

Of course, this recipe only works if you make the booking calls and offer! It might sound like this: “Sally, I would love to conduct a party for you because I know it would be successful and fun. I offer two options: we can do a regular party with all the bells and whistles, or I now offer a lighter low-carb alternative. What sounds most appetizing to you?”

She may laugh, but she will certainly ask you to tell her more.

Address the money issue with free product offerings for the hostess or for a guest who provides referrals. Also, adopting a genuine no-pressure sales attitude is the key! If you are passionate about your jewelry, you know they will love it once they see it. 

Catalog parties have become quite the craze. It’s a matter of  dropping off a catalog and some order forms and having them fill out the information on their time and place.

Here are some suggestions of where to find sales…

-School Front Office- the ladies love to wear the jewelry and show it off to other parents

-Doctor and Dentist offices

-Starbucks, Panera (post a flyer on the corkboard)

-Discussions in the gym locker room

-Supermarket

-Church or Synagogue

-Airport

*Thanks to Build and Big and Joellen Sutterfield, direct seller, for her low-carb alternative idea.